The Ultimate Guide to Black Friday Shopping

Traditionally a day of huge sales following Thanksgiving in America, Black Friday has now become a worldwide occasion and one of the busiest shopping days of the year. This year, the day falls on Friday 29th November but stores tend to start cutting prices beforehand in anticipation; not forgetting Cyber Monday!

In the past, the event has seen a dangerous number of people storming shopping centres to grab the biggest deals as fast of they can. Now, due to the development of e-commerce, many of these purchases can be made from the comfort of your own home, without the need to face huge crowds.

As Black Friday fast approaches, it is easy to get over-excited and go a bit crazy with your wish list of sought-after items. However, it is important to take a strategic approach in order to get it right and not overdo it, especially if you’re on a budget.

Brown paper shopping bags filled with new items

Preparation is key

There are plenty of ways to plan in advance for Black Friday shopping, leaving you simply no excuse to spend money you don’t have.

Setting a budget and planning your purchases beforehand will allow you to go into the store or website with a set goal in mind of what you are going to leave with, minimising the risk of getting side tracked.

A great way to do this is to bookmark web pages of the items you’re looking to buy or scout out your nearest store and plan a time when you will shop. If you are at work this may be at lunchtime or in the evening; avoid panic buying at your desk as you may make a mistake or rush a purchase.

You could even look into getting one of our Love2Shop vouchers to give you a helping hand and set a budget in place.

Do your research

This ties into preparation but it is important to do all the necessary research into a product or service before spending money on it. You will end up feeling deflated if you purchase something that looks worthy at first glance but then lets you down later on.

To avoid disappointment, read reviews. Hearing other people’s opinions of something is the best way to gain a transparent insight into whether it will be worth your money.

Also, be sure to check the returns policy on the item so you can easily take it back if you change your mind.

Don’t impulse buy

It is natural to get over-excited when seeing all the big red sale stickers and huge price drops at your favourite store, however, it is important to not get carried away and impulse buy; especially when on a budget.

Instead, use this opportunity wisely. Do your Christmas shopping early or buy that new sofa you have been saving up for. Making planned purchases that have been on your wish list for a while or getting the necessities means that you are not wasting money and your purchases will be more likely to benefit you in the future.

Red sale sign

Compare prices

Unless it is something very specific, there will usually be more than one outlet selling your desired item. Check across all potential sites and stores that may have this item in stock to ensure you get the best price. Many stores will even offer a price match so you don’t miss out.

Comparing prices online to in store is also beneficial as they may differ. You can then plan your time effectively depending on whether you need to physically go to a shop or make the purchase from home.

Be aware of where you are shopping

Unfortunately, some will use this shopping craze as an opportunity to scam members of the public. This may be via the selling of fake items or stealing credit card details.

To avoid this, question whether it is a legitimate brand and whether you can trust it. Alternatively, look out for tell-tale signs of a dodgy site such as a lack of contact details, no customer reviews and spelling or grammar mistakes.


If you are struggling to make ends meet and could do with taking advantage of Black Friday sales ahead of the Christmas period, get in touch to discuss our loan options.


Ealing Trading

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